Privacy Policy

Posted by Josh Shaw

Effective Date: May 2026 Last Update: May 2026

Welcome to our Privacy Policy

Your privacy is critically important to us.

New Roofs, Inc. is located at:

1596 East North Street, Suite 2
Waukesha, WI 53188
(262) 232-8004

It is New Roofs, Inc.’s policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to https://newroofsinc.com (hereinafter, “us,” “we,” “our,” or “New Roofs”). We respect your privacy and are committed to protecting personally identifiable information you may provide us through the Website. We have adopted this Privacy Policy to explain what information may be collected on our Website, how we use that information, and under what circumstances we may disclose it to third parties.

This Privacy Policy, together with our Terms and Conditions, sets forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms and conditions.

Information We Collect

Automatically Collected Information

Like most website operators, New Roofs, Inc. collects non-personally-identifying information of the sort that web browsers and servers typically make available, including:

  • Browser type and version
  • Language preference
  • Referring site
  • Date and time of each visitor request
  • Pages viewed and time spent on the site
  • Internet Protocol (IP) addresses (for logged-in users, and security purposes)

We use this information to better understand how visitors use our website, improve site performance, and protect against fraud or abuse.

Information You Provide Directly

We collect personally identifiable information when you choose to interact with us through our Website, including:

Quote Requests: When you submit a roofing or siding quote request, we collect your name, email address, phone number, property address, and details about your roofing or siding project.

Sample Requests (E-Commerce Orders): When you place a sample order through our online store, we collect your name, email address, phone number, shipping address, billing address, and information about the products you’ve requested. Sample orders are subject to a flat shipping fee.

Payment Information: Payment for sample orders is processed by our third-party payment processors (Stripe and PayPal). We do not store full credit card numbers or banking information on our servers. Payment information is collected and processed directly by Stripe and/or PayPal in accordance with their respective privacy policies and PCI-DSS security standards.

Contact Form Submissions: When you contact us through any form on the website, we collect the information you provide (typically name, email, phone, and message).

Registered Accounts: If you create an account on our Website, we collect a username and email address.

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your quote requests and provide pricing estimates
  • To process, fulfill, and ship your sample orders
  • To send order confirmations, shipping notifications, and related transactional communications
  • To follow up on inquiries and provide customer support
  • To improve our Website, products, and services
  • To send periodic marketing communications about our services, promotions, and roofing tips (you may opt out at any time)
  • To comply with legal obligations, resolve disputes, and enforce our agreements
  • To protect against fraud, unauthorized transactions, and other liability

Third-Party Service Providers

We work with the following categories of third-party service providers to operate our Website and business. These providers have access only to the information they need to perform their specific function and are obligated to protect your information.

Payment Processing:

    Analytics & Performance:

    • Google Analytics (via Google Site Kit) — to understand how visitors use our site

    Marketing & Advertising:

    • Meta (Facebook) Pixel — to measure ad effectiveness and serve relevant ads on Facebook and Instagram
    • Google Merchant Center — to list our sample products in Google Shopping (product information only; no customer data is shared)

    Shipping & Fulfillment:

    • Shipping carriers (such as USPS, UPS, FedEx) — to deliver sample orders

    We do not rent or sell your personally identifiable information to anyone. Beyond the service providers listed above, we may disclose information only in response to a subpoena, court order, or other lawful governmental request, or when we believe in good faith that disclosure is reasonably necessary to protect the property, rights, or safety of New Roofs, Inc., third parties, or the public.

    Cookies and Tracking Technologies

    To enrich and improve your online experience, New Roofs, Inc. uses cookies and similar technologies. A cookie is a string of information stored on your device that your browser provides to our website each time you visit.

    We use the following categories of cookies:

    • Essential Cookies — required for the site to function (e.g., shopping cart, secure checkout)
    • Analytics Cookies — help us understand how visitors use the site (Google Analytics)
    • Marketing Cookies — used to deliver relevant advertising (Meta/Facebook Pixel)
    • Preference Cookies — remember your settings and preferences

    Your Choices: You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. If you disable cookies, some features of our Website may not function properly — in particular, the sample request checkout process requires cookies to be enabled.

    You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, and you can manage Facebook ad preferences in your Facebook Ad Settings.

    By continuing to navigate our Website, you acknowledge and agree to our use of cookies as described.

    Your Privacy Rights

    Depending on where you live, you may have certain rights regarding the personal information we collect about you, including:

    • Right to Access — You may request a copy of the personal information we hold about you.
    • Right to Correct — You may request that we correct inaccurate information.
    • Right to Delete — You may request that we delete your personal information, subject to certain legal exceptions (e.g., we may need to retain order records for tax and warranty purposes).
    • Right to Opt Out of Marketing — You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
    • Right to Opt Out of Sale or Sharing — We do not sell your personal information. If we share information with advertising partners (e.g., via the Meta Pixel), residents of certain states may have the right to opt out.

    California Residents: Under the California Consumer Privacy Act (CCPA), California residents have specific rights including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising these rights.

    To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We will respond to verified requests within the timeframe required by applicable law.

    Data Retention

    We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

    • Sample order records — retained for at least 7 years for tax and accounting purposes
    • Quote requests — retained for up to 3 years to support customer relationships and follow-up
    • Marketing contacts — retained until you opt out
    • Website analytics — typically retained for 14–26 months per Google Analytics defaults

    Children’s Privacy

    Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete that information.

    Security

    The security of your personal information is important to us. We use commercially reasonable measures to protect your information, including SSL/TLS encryption for all data transmitted to and from our Website, secure payment processing through PCI-compliant third parties (Stripe and PayPal), and access controls limiting who can view your information.

    However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

    If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.

    Links to External Sites

    Our Website may contain links to external sites that are not operated by us, including social media platforms (Facebook, Instagram, Google Business, Yelp) and third-party product or service providers. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policies and terms of every site you visit.

    We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites, products, or services.

    International Visitors

    New Roofs, Inc. is based in the United States, and our Website is intended for U.S. customers. If you access our Website from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Website, you consent to this transfer.

    Aggregated Statistics

    We may collect and publish aggregated, anonymized statistics about visitor behavior on our Website. These statistics do not identify you personally.

    Privacy Policy Changes

    Although most changes are likely to be minor, New Roofs, Inc. may update this Privacy Policy from time to time at our sole discretion. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, notify you by email or through a notice on our Website.

    We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of the Website after any change in this Privacy Policy constitutes your acceptance of those changes.

    Contact Us

    If you have questions about this Privacy Policy, want to exercise any of your privacy rights, or have concerns about how we handle your personal information, please contact us:

    New Roofs, Inc.
    1596 East North Street, Suite 2
    Waukesha, WI 53188

    Phone: (262) 232-8004
    Email: info@newroofsinc.com