
In Wisconsin, storms are a way of life. Whether it’s high winds, heavy rain, or a bout of summer hail, your commercial roof takes a beating every season. Knowing what to do after each storm can make a big difference in catching small issues before they become expensive problems.
At New Roofs Inc., we often get asked: “Should I do a walkthrough after a storm, or call the pros every time?” The answer is: both. Here’s how to do it right.
- After Heavy Rain: Watch for Ponding and LeaksFlat and low-slope commercial roofs are especially vulnerable to water pooling after a heavy rain. Once it’s safe, take a walk through your building and check for:
- Water stains on ceilings and walls
- Leaks around vents, skylights, or HVAC units
- Strange smells or humidity inside
If water sits on the roof more than 48 hours after the rain stops, you could be looking at a drainage or structural problem. That’s when it’s time to give New Roofs Inc. a call.
- After Hail: Check for Surface DamageHail can compromise your roof’s protective membrane, even if there are no visible leaks. After a hailstorm, safely walk the perimeter and check for:
- Dents in metal flashings, vents, and gutters
- Cracks or bruising on membrane surfaces
- Granule loss on any asphalt elements
Even if it looks minor, hail damage often voids your warranty. We recommend scheduling a professional inspection, especially if you plan to file an insurance claim.
- After High Winds: Look for Displaced or Loose MaterialsGusty winds can peel, shift, or loosen parts of your roof system. Signs to watch for:
- Lifted or missing flashing
- Exposed seams or torn membranes
- Debris blown onto the roof that might have caused damage
Winds can create stress points that get worse with every storm. If anything looks off, let our team take a closer look.
- After Snow and Ice: Be Alert for Ice Dams and Structural StressSnow and ice may seem harmless, but over time they can put serious strain on your roof system. After a winter storm, check for:
- Ice dams forming along the edges or in gutters
- Unusual sagging or creaking in the structure
- Leaks during melting periods, especially near skylights or drains
Snow buildup can lead to excess weight and structural issues, while ice dams trap water and force it underneath roofing materials. If you see signs of either, it’s a good idea to bring in professionals right away.
- When to Do It Yourself vs. When to Call the ProsIt’s smart to do a basic visual inspection after any storm. That said, most damage isn’t obvious unless you know what to look for.
- DIY walkthroughs help you catch glaring issues (missing parts, pooling water, indoor leaks)
- Call New Roofs Inc. if there’s any doubt. We offer post-storm inspections and will document everything for your insurance company
Plus, if you’re enrolled in our commercial maintenance program, we’ll often reach out proactively if a particularly bad storm has passed through our area.
Protect Your Investment Year-Round
Your roof is your first line of defense, and your biggest asset in protecting your building. Getting ahead of damage saves money, stress, and downtime.
Need a post-storm checkup or want to learn more about our commercial maintenance plans? Give New Roofs Inc. a call at 262-232-8004 or visit newroofsinc.com.
We’ve got your back, every season.





